Month: May 2018

What’s Behind The Culture Of Photoshop In Advertising

May 20, 2018

For years, Dove has pulled off a neat trick: criticizing beauty industry advertising to advertise its beauty products. The most famous example was its “Evolution” video, which showed how a regular woman could be given supermodel looks through Photoshop, which digitally manipulated her face to look slimmer and her neck longer; eliminated even the smallest […]

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